New packaging design at Botament Europe
Botament Europe have announced a new brand image in an effort to 'modernise and standardise' their packaging across Europe.
Founded in 1993 in Bottrop, Germany, Botament has become a staple manufacturer of construction chemicals in many European countries and is committed to delivering quality materials.
Birthe Bocklet, Head of Marketing Europe at Botament, commented: "The project to modernise and standardise our packaging across Europe represented a real challenge. In addition to making the packaging look more contemporary, our other concerns were to give the product range a more clear-cut and understandable structure — not least because of the many languages we sell in — and to achieve optimal recognition from a distance, a factor so important in retail.
"The new modernized logo now clearly highlights the brand "Botament" on the packaging, connoting high standards and value — the old product category names "Botact", "Botacem", "Boton" and "Botazit" become obsolete and will be replaced uniformly with "Botament".
The newly designed packaging will be introduced successively into production, with the new packaging concept implemented at all European production sites.
