The new Feature Floors from BCT celebrate the nation’s passion and love of design. An ultra-stylish range developed by three of the company’s cutting edge design experts, these new ceramic designs have been developed with the bold consumer in mind.
Samantha, Luka and Stephanie form part of British Ceramic Tile’s Obsessively Original campaign, a wider brand initiative launched earlier this year to champion the creative use of tiles in the home.
Obsessed with the small details, British Ceramic Tile is on a mission to demonstrate the unrivalled potential of tiles, helping inspire homeowners to create exciting new living spaces through striking wall and floor tile solutions. Showcasing their standout design credentials and expertise, the campaign seeks to position British Ceramic Tile as the leading brand for ceramic and porcelain tiles.
All three designs typify the aim of the campaign, encouraging homeowners to be original with design. The courageous can now effortlessly inject charisma into their homes, with this striking range of new, inspired surface coverings.
Samantha: Strong, resilient with charisma in spades, Samantha is full of playful energy. 1960’s made modern day, Samantha appreciates key design periods, but finds happiness in adding a modern twist by incorporating a contemporary grey colour palette alongside playful composition. Samantha features an unusual combination of angular shapes and circles for a vibrant pop art inspired design, with a nod to retro influence.
Luka: Luka features a luxurious white marble background, with a repeating half rectangle pattern in black for maximum contrast. Luka has a mix and match approach to design, nothing is too daring or uncertain. Whether styling a country kitchen, an Art Deco lounge or an ultra-modern bathroom, Luka completes any space with maximum impact.
Stephanie: Stephanie’s regimented chevron pattern is so fluid it is a standalone masterpiece. A striking monochrome colour way, combined with a subtle marble background exudes sophistication. Her home is a delicate balance of period and current, executed perfectly through her natural flair for modern Art Deco styling.
Jayne Adamson, head of retail marketing and brand at British Ceramic Tile says: “Interiors are all about individuality. Homeowners are using their interiors as an extension of their personal style, with their tastes reflected in everything they purchase, from tiles to kitchen worktops. Retailers can now cater for this design movement, offering a range of wall and floor tiles that shout personality and creativity.”
Each ceramic matt finished tile is suitable for use on the wall and floor in a 33x33cm size. For more information visit www.britishceramictile.com