British Ceramic Tile’s recently launched Retailer Club has got off to a flying start, with over 590 premium retailers already signed up to the reward and loyalty scheme.
Retailers already taking part in Retailer Club are enjoying an enhanced level of support from the company and a range of benefits including lower MOV, a better trade price, free display boards and a link of the British Ceramic Tile’s website ‘Where to buy page’, all with an aim of driving sales and increasing turnovers for the retailers.
Dedicated area sales managers will also be visiting Retailer Club members on a regular basis, bringing with them a range of promo goodies to help retailers kit out their staff. Up for grabs are t-shirts and fleeces, tape measures, specially designed travel mugs and a whole host of other items.
Also on offer to selected retailers within Retailer Club is a reward scheme, with points earned for every pound spent. Those retailers who took part in the first ever National Tile Week (11-18 April), which was sponsored by British Ceramic Tile, received bonus points for a number of different activities throughout the week. With an easy to use, dedicated portal to monitor points, selected members can easily select how to spend their points on a range of gifts and discounts.
Neil Anderton, sales director at British Ceramic Tile says: “As a team we’ve looked at how British Ceramic Tile could best support its retailers, and which areas would have a noticeable effect in helping our customers increase their sales. Retailer Club draws in an assortment of different benefits and solutions in order to accomplish this goal, and already we’ve had some great feedback as to how it is making a difference to those who have already signed up.
“Those retailers who increase their sales by set targets will be rewarded with points as an extra thank you, and these can be spent on a variety of items and discounts.”
British Ceramic Tile also supports its retailers through marketing and PR across a number of key consumer magazines to help drive demand and consumers into store.