Picture shows: Liz Oakes (Children Today) with Ann Quirke and Becky Firth from House of Mosaics.
House of Mosaics launched a new display stand into all 100 Tile Giant stores in November 2018. The whole project took just 8 weeks from start to finish. The short time-frame is by no means reflective of the work that went into the project!
House of Mosaics wanted to bring something creative, fresh and new to the market, not just from a range perspective but also from a merchandising and marketing communications point of view. The HoM team wanted to create a ‘house’ not only to reflect the brand but also to invite customers to envisage their own home when choosing mosaics. The stand was designed from scratch with the objective of bringing inspiration and practicality to the shopping journey as well as assisting sales by the in-store sales team.
The stand is a four-sided, freestanding spinning display that can be positioned near a wall yet still fully accessed by the end-user if space is limited. It gives customers the option of a take-away sample to assist them to make a decision that they will live with, similar to the concept of the paint swatch sample.