KERAKOLL GROUP STRENGTHENS PRESENCE IN THE BRITISH MARKET
Kerakoll Group has merged its two British subsidiaries, Kerakoll UK Ltd. and Tilemaster Adhesives Ltd – acquired by the Group in 2017 – into one organisation.
The company is targeting ambitious growth, with the announcement of a £30m investment plan for a cutting edge new production plant, which should consolidate the Group’s position as a key player in this sector of the British market.
The combination of the distinctive skills of Tilemaster and Kerakoll will allow the company to strengthen further the bond with their key stakeholders – retailers, contractors, fixers and specifiers – offering them greater opportunities in terms of both product and service. The merged company will have a single management team coordinating all activities, thus creating synergies which will allow the Group to better position itself in the market.
“This new organisational structure,” says Vincenzo Asta, Kerakoll Group’s International Business Market Coordinator, “represents a great opportunity to become a leader in the UK market by offering excellent products, technologies and services. We are certain that our outstanding professionalism and the quality of our team will give us the opportunity to achieve these ambitious growth targets in the years to come.”
“Our aim is to create a state-of-the art company capable of responding quickly to the growing complexities and challenges of a highly competitive market by getting closer and closer to our customers,” says Filippo Iacconi, Kerakoll UK’s Managing Director since 2016. “Our starting point will be this new integrated commercial structure representing both of our brands and our target markets, ceramics and flooring, over the whole territory.
“Over the next five-year period, from 2020 to 2024,” continues Filippo Iacconi, “countless activities and projects will be launched as part of our £30 million investment plan.”