Sponsored by the Tile Association

British Ceramic Tile has launched  a new tile brochure which brings together its inspirational product portfolio into one handy guide.

Created by British Ceramic Tile’s in-house marketing and design team, the new brochure reflects the company’s obsession for tiles and putting the customer first with a new, easy to navigate format.

With over 100 product collections included, the new brochure will become a go-to tool for retailers, showcasing a huge range of styles and looks that will transform interiors from simple to sensational. Smaller in size to previous years, the square format is more compact making it easier for retailers to use with customers. It also follows a straightforward format with each range given a double page spread including a reference key and striking lifestyle photography to demonstrate how to create a showstopper of a design.

Passionate about selling the whole dream, not just the tile, British Ceramic Tile’s new brochure is brimming with fresh new ideas, and key trends to excite customers about the endless design possibilities with tiles. Bold and daring or rustic and classic – there’s a look for everyone. Plus, with a dedicated trend section, retailers can advise their customers on what’s hot within interiors right now and how tiles can make walls and floor shine in the style stakes.

Jayne Adamson, head of retail marketing and brand at British Ceramic Tile says: “We love tiles and it’s this passion and dedication to celebrating tiles that has gone into this new product guide. More compact and easier for retailers to use, it has been designed to be an inspirational selling tool that demonstrates how tiles can transform surfaces and interior living spaces. It’s not just a collection of white and beige tiles, long gone are those days. This brochure is all about design, trends and new ideas that will resonate with the consumers and encourage them to personalise their home with tiles.”