Norcros Adhesives is relaunching its successful 4 into 1 grout range with new improved formulations, new colours, new packaging and marketing support. The Norcros 4 into 1 Grouts & Sealants range has established itself in recent years as one of the leading ranges on the market, known for technical excellence and ease of use, so the relaunch will be of considerable interest both to fixers and distributors.

The new range has been considerably expanded and now includes a total of 15 colours. The products have been reformulated to be efflorescence-resistant and water-repellant. Efflorescence is the movement of salts within a porous material, including tiles and grout, to the surface of the material where it can leave an unsightly deposit. In some tiling installations it can be a real problem which negatively affects the aesthetic appearance of a tiled surface.

The formulation also contains Norcros Stop Mould Antibacterial additives to protect against mould and discolouration, which can occur when wet areas are grouted. This also means that the grouts can be used either internally or externally and in permanently immersed locations such as swimming pools. They are suitable for use with all types of wall and floor tiles, including natural stone, especially where a narrow fine-textured joint is required. Containing reinforcing polymers, the new grouts have a high flexural strength, meaning they are suitable for use in areas where movement of the substrate or vibration can occur, such as in heated floors or where tiling has been applied to wooden flooring.

One of the biggest tile trends of recent years has been the escalating popularity of wood effect tiles. Norcros Adhesives has therefore created four new colours in the 4 into 1 grouts range which are specifically designed to complement this new generation of modern tiles. Autumn Chestnut, Forest Acorn, Tropical Ebony and Rustic Cedar are the new colours joining the range. The remaining colours which formed part of the previous range have all been reformulated, repackaged and mostly renamed. The new names are Arctic White, Oxford Stone, Golden Jasmine, Cornish Cream, Blanched Almond, Sandy Beach, Silver Grey, Steel Grey, Slate Grey, Midnight Coal and Coffee Bean.

“In launching this exciting new range, we have sought to address two key issues,” says Mandy Searle, technical services manager at Norcros Adhesives. “Firstly the issue of efflorescence, which can be an unsightly problem for fixers, for which we believe we have provided a solution by implementing a technical enhancement of the product. Secondly we have addressed the need to match our grouts to the latest fashion trends in the tiling market, and our new colours for wood effect tiles are our response to that.”

The new 4 into 1 grouts are available in 5kg or 10kg bags and are covered by the usual Norcros lifetime guarantee. They are also supported by a new sample folder, PoS material and are featured on the new Norcros website.

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