RAK Ceramics, one of the world’s largest ceramics brands, announced it was awarded the Special Jury Prize at the TecnAwards 2022 in Rimini, Italy.
The ACIMAC, Associazione Costruttori Italiani Macchine Attrezzature per Ceramica (Association of Italian Manufacturers of Machinery and Equipment for Ceramics), awarded RAK Ceramics the Special Jury Prize for its outstanding work in marketing and brand strategy.
Paolo Lamberti, Chairman of ACIMAC said, “RAK Ceramics stands out as the multi-product multinational company with the best marketing and brand awareness strategy in the ceramic tile, sanitaryware, and tableware industries, which is part of a strong business model that has proven to be able to create value by focusing on innovation in every aspect of the business.”
The TecnAwards 2022 award ceremony was held on Tuesday 27th September at the Rimini Expo Centre in the “Future Arena” Conference Area and was part of Tecna 2022 Inaugural Conference “How to Make the Future: Visions and Challenges”, where Abdallah Massaad, Group CEO of RAK Ceramics, was honoured as a guest speaker. Commenting on the occasion, he said, “RAK Ceramics is a success story that has grown from a ceramics producer to a global lifestyle brand in a relatively short period of time. This success has been achieved through the vision and unwavering support of our stakeholders, sustained investment in manufacturing technologies, and the hard work of our employees. I’d like to thank everyone at RAK Ceramics. I’m honoured to accept this award on their behalf.”
Mr Massaad added: “Thank you to ACIMAC for recognising organisations like ours. Your contributions are critical to the success of businesses like RAK Ceramics and the industry as a whole. We will continue to grow for many years to come with your support.”