Attending the Offsite Expo in 2021 was Schlüter’s first venture into a relatively unexplored market for the company. Making its products easy to understand was the main driver for the stand design, which showcased two working bathroom pods that visitors could explore. Sustainability also played its part with most elements being reused or recycled. Subsequent follow-up meetings with visitors to the stand suggested that Schlüter would achieve a return on its investment.
VERONA GROUP WIN HIGHLY COMMENDED IN ‘EXCELLENCE IN MARKETING’ CATEGORY
In 2021, Verona celebrated two decades in the tile industry. From its humble beginnings as a stone distributor to becoming the UK’s leading distributor of tiles, mosaics, outdoor porcelain and flooring, the company chose to mark this special occasion with a comprehensive marketing campaign designed to boost brand awareness and recognise the support of its customers and internal team.