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Tile adhesive, grout and preparation products manufacturer Norcros Adhesives has announced the promotion of Bethan Bright to the position of Regional Sales Manager for the Midlands and Northwest.

Bethan started with Norcros Adhesives as a junior office administrator on an apprenticeship scheme with Stoke-on-Trent College, and has been successively promoted to her current role, via key account management positions, having made the move into sales within two years of joining the company. In her new role Bethan is responsible for all product groups across all customer channels and joins a team of seven regional sales managers covering the whole country.

“At Norcros Adhesives we are lucky to have many members of staff who have been with us for a number of years,” says Rob Kyle, Sales Director. “This reflects the value that we put on our staff and the investment that we make in them. Bethan is a great example of this, who is now an essential part of our company and whose professional development we have supported over the years, through sales roles in the business and various qualifications. With her outgoing and friendly personality, combined with organisational attention to detail and professionalism, I’m confident she is going to be a great success in her new role!”

Bethan has successfully completed her NVQ Level 2 in Business & Administration, Level 3 in Customer Service and Level 3 in Sales & Marketing. She is currently studying for a Level 5 Diploma in Sales & Account Management.

“I recognise that my new role is a great opportunity for me, and I really relish the challenge!  She says. “It’s an exciting time for the business, with some great potential out there, especially for our new and innovative products, such as Rock Tite. With well-priced and excellent quality products, my aim is to make a difference, by providing fast and friendly service for our customers, going above and beyond what they expect – that’s what I really enjoy!”

For more information on the Norcros Adhesives range, visit or call 01782 524140.

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