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Instarmac is dedicated to finding the best solutions to meet industry needs. Following the acquisition of Granfix in 2016, the company has worked to improve their service levels and the performance of its products, while trying to identify the best way to support its loyal customer base. With this in mind, Instarmac is delighted to announce the launch of a new and improved tiling brand – UltraTileFix.

UltraTileFix will merge the best and most popular qualities of the UltraTile and Granfix brands, to provide you with premium products for all project types backed up with outstanding service and experience.

UltraTileFix will continue to deliver the products and services you know and love but bigger and better than ever before. This first-class tiling range will have clear and strong branding, comprehensive product ranges and straightforward product selection – all supported by a high profile marketing campaign.

As part of the branding change, Instarmac has invested £300,000 in a new plastic bag packaging machine for its well-known grouts. This new look packaging is not only extremely striking but is retail friendly and keeps the product fresher for longer. UltraTileFix is the only UK manufacturer to have this machinery installed and is delighted to be the first to bring this innovative new packaging to its customer base.

The improvements to packaging don’t stop there! Each product features a handy selection table, which makes choosing the perfect product swift and easy, and the quick reference symbols on the front of each bag ensure you know the product capabilities exactly.

What’s more, many of the company’s products have undergone thorough testing and have been enhanced to improve technical performance and user satisfaction. In addition, every product in the UltraTileFix range boasts a lifetime guarantee – giving confidence that UltraTileFix products are designed to last.

Aside from the product enhancements, UltraTileFix prides itself on the outstanding service package that it can offer. Customers benefit from an extensive product brochure which includes useful installation guides, colour references and product information, as well as eye-catching point of sale to promote this comprehensive range of products to customers, along with attractive grout stands, grout packs, banners, window stickers and posters.

In addition to this marketing support, customers will continue to benefit from the company’s technical expertise, the Site Support Team, delivery service, website and product planner app.

The UltraTileFix sales team will be visiting every customer over the coming months to further explain all of these features and to provide marketing support items. To request an appointment with a member of the UltraTileFix team, please email ultratilefix@instarmac.co.uk.

UltraTile Fix is available to order from 3rd April 2018. If you would like any further information on this exciting new development, please contact the UltraTileFix team by calling 01827 254402 or emailing ultratilefix@instarmac.co.uk.


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