RAK Ceramics, one of the largest ceramics brands in the world, has announced the launch of its new corporate brand identity which is designed to unify all of its global subsidiaries.
The official roll-out will start immediately in the UAE, with subsidiaries expected to adopt the new brand identity throughout 2017. The re-positioning exercise is one of many initiatives which are helping to drive RAK Ceramics forward to achieving its vision of becoming the leading ceramics lifestyle solutions provider in the world.
The announcement was made at Cersaie, one of the largest and most important international ceramics exhibitions which takes place annually in Bologna, Italy. The new corporate brand identity was revealed at the RAK Ceramics stand which clearly articulates the company’s proposition, ‘Room for Imagination’, and featured the company’s latest products and designs, including the hi-tech Maximus Mega Slab, the largest super-sized slab to be manufactured in the MENA region.
Abdallah Massaad, RAK Ceramics Group Chief Executive Officer, said: “We celebrate a new milestone as we launch our new corporate brand identity and we were delighted to unveil it at Cersaie. The unveiling of our new brand identity is part of our Value Creation plan which was launched in 2014 and designed to improve integration across the business, streamline our distribution networks and unify our brand globally.”
He added: “RAK Ceramics has 25 years of ceramics expertise. It is this experience, our wide product range, strong focus on innovation and continued commitment to delivering high quality products which are the four main pillars upon which our new proposition is based. Our products are already featured in some of the most iconic buildings around the globe and the launch of our new brand identity reflects our aspirations to become the leading ceramics lifestyle solutions provider in the world.”
RAK Ceramics was established in Ras Al Khaimah in 1989 by H.H. Sheikh Saud Bin Saqr Al Qasimi, member of the Supreme Council and Ruler of Ras Al Khaimah, who aspired to have the best machinery, latest technology, and to produce the best products possible for sale in the world.
Today RAK Ceramics is one of the largest ceramics manufacturers in the world and has sold over 1 billion square metres of tiles, serving clients in more than 150 countries through its network of operational hubs in Europe, Middle East and North Africa, Asia, North and South America and Australia.