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Photo L to R:
Jeremy Harris – MD, Tile Mountain
Gemma Hale – Head of Commercial, Stoke City FC
Dean Quinn – Brand Manager, Tile Mountain

Tile Mountain has further extended its commercial ties with Stoke City FC in the form of an extension to its sponsorship of the East Stand at the bet365 Stadium for the 2022/2023 season.

Speaking about the partnership, Jeremy Harris, Tile Mountain’s Managing Director said: “Since becoming an official partner in 2018, Tile Mountain has enjoyed a fruitful relationship with the Club and the tie-up not only helps us demonstrate our commitment to supporting local entities but has also allowed us to give back to the community via our sponsorship of initiatives such as The Big Sleep Out organised and delivered by Stoke City FC in aid of local homeless charities. Extending our sponsorship of the East Stand was not a difficult decision – we’re big Stoke fans here and are proud to be associated with a football club that sits at the heart of the community.”

Since 2018, The Tile Mountain Group has expanded rapidly with acquisition of competitor Walls & Floors Ltd and a move into the bathroom sector with the launch of sister company Bathroom Mountain, making the group one of the largest privately-owned DIY retailers in Europe.

Dean Quinn Brand Manager at Tile Mountain commented: “As our physical retail estate expands so does our brand profile, aided and abetted by heavy investment in targeted TV and radio campaigns and out of home advertising.  Our partnership with Stoke City FC and the resulting brand visibility both locally and nationally – particularly the exposure gained via television coverage of Stoke games – remains a core pillar of our overall marketing strategy.”

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